MYLE – The festival with the most beautiful, fastest and most exciting that moves us.
TRAILER
TRAILER
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WHAT
MYLE presents the most beautiful, fastest and most exciting things that move us. Supercars and hypercars, boats and water sports, motorcycles and bikes, future mobility brands and the lifestyle that goes with mobility.
HOW
MYLE is festival! Daily live music sessions, exciting cuisine and exceptional drinks, art and culture, live talks and discussions in one of the hottest event locations in Munich.
WHERE
LET’S MYLE!
MYLE is so much more – test drives, MYLE Carrera track, SIM Racing Cup, Concorso di Bavaria MYLE Edition w/ Cruisefire, MYLE Cinema, Formula 1 Public Viewing and much, much more!
WHAT
MYLE presents the most beautiful, fastest and most exciting things that move us. Supercars and hypercars, boats and water sports, motorcycles and bikes, future mobility brands and the lifestyle that goes with mobility.
HOW
MYLE is festival! Daily live music sessions, exciting cuisine and exceptional drinks, art and culture, live talks and discussions in one of the hottest event locations in Munich.
WHERE
LET’S MYLE!
MYLE is so much more – test drives, MYLE Carrera track, SIM Racing Cup, Concorso di Bavaria MYLE Edition w/ Cruisefire, MYLE Cinema, Formula 1 Public Viewing and much, much more!
MYLE x ROOMERS Hotel Munich
You want the full MYLE experience? Book your stylish room in our exclusive partner hotel Roomers Munich now
LIVE AT MYLE
MYLE FESTIVAL MAP
MYLE FESTIVAL PROGRAM
MYLE STAGE PROGRAM
Click here for the program on the MYLE Stage
OUR LOCATION
The Kohlebunker
Light, charme, aesthetics
The fascinating event hall Kohlebunker aesthetically combines history and future. Since April 2016, the “post-war ruin”, which served as a coal storage facility for the German Federal Railways until 1995, has been functioning as a modern exhibition location. By combining the stone walls built in 1915 with the modern glass construction, the building perfectly complements the charm of the entire historical location ensemble in the north of Munich and, together with the Kesselhaus, forms the heart of MYLE.
During MYLE you will discover the most exotic brands of the world in the Kohlebunker. You can expect highlights and debuts that you have never seen live before. In the centre of the Kohlebunker you will also find our MYLE VIP Area. There you will not only drink the best champagne, but you will also enjoy a very special view over exhibits worth several million euros from above.
Brands: Koenigsegg, Ferrari, Lamborghini, Brabus, RUF, BMW M, Jaguar Land Rover, Novus Bike, Apollo Automobil, BMW M Motorrad, ELEGEND, Dörr Group with Bugatti/Pagani.
The Kesselhaus
Power, dynamics, details
As an energy centre, the Kesselhaus was the decisive starting point for the rapid industrial and urban development of the entire Freimann district. Its heavy steel frame construction, designed for particularly high payloads, is still the absolute eye-catcher of this event location today. No wonder why stars from all over the world choose this location as a place to perform.
During MYLE, powerful and passionate brands await you in the Kesselhaus. You will not only meet mobility icons and exciting brands of tomorrow, but you will also experience why cars, bikes, motorcycles and boats are all supposed to be shine together. Also you will find our Main-Bar for a quick or extended refreshment. In addition, the Kesselhaus shows on Friday evening why it is the perfect setting for a legendary after-party! From 7 p.m. on it’s “poppin’ bottles” time. If you want to be part of it, a VIP ticket is your door opener. Better be there!
Brands: Lotus, Dodge, Frauscher Yachts, Verge Motorcycles, Harley Davidson, SSR Performance, Simplon Bikes, Bruxsafol/XPEL, BMW/Yamaha Motorcycle.
OUR LOCATION
THE KOHLEBUNKER
Light, charme, aesthetics
The fascinating event hall Kohlebunker aesthetically combines history and future. Since April 2016, the “post-war ruin”, which served as a coal storage facility for the German Federal Railways until 1995, has been functioning as a modern exhibition location. By combining the stone walls built in 1915 with the modern glass construction, the building perfectly complements the charm of the entire historical location ensemble in the north of Munich and, together with the Kesselhaus, forms the heart of MYLE.
During MYLE you will discover the most exotic brands of the world in the Kohlebunker. You can expect highlights and debuts that you have never seen live before. In the centre of the Kohlebunker you will also find our MYLE VIP Area. There you will not only drink the best champagne, but you will also enjoy a very special view down on exhibits worth several millions of euros.
Brands: Koenigsegg, Ferrari, Lamborghini, Brabus, RUF, BMW M, Jaguar Land Rover, Novus Bike, Apollo Automobil, BMW M Motorrad, ELEGEND, Dörr Group with Bugatti/Pagani.
THE KESSELHAUS
Power, dynamics, details
As an energy centre, the Kesselhaus was the decisive starting point for the rapid industrial and urban development of the entire Freimann district. Its heavy steel frame construction, designed for particularly high payloads, is still the absolute eye-catcher of this event location today. No wonder why stars from all over the world choose this location as a place to perform.
During MYLE, powerful and passionate brands await you in the Kesselhaus. You will not only meet mobility icons and exciting brands of tomorrow, but you will also experience why cars, bikes, motorcycles and boats are all supposed to be shining together. Also you will find our Main-Bar for a quick or extended refreshment. In addition, on Friday evening the Kesselhaus will demonstrate why it is the perfect setting for a legendary after-party! From 7 p.m. on it’s “poppin’ bottles” time. If you want to be part of it, a VIP ticket is your door opener. Better be there!
Brands: Lotus, Dodge, Frauscher Yachts, Verge Motorcycles, Harley Davidson, SSR Performance, Simplon Bikes, Bruxsafol/XPEL, BMW/Yamaha Motorcycle.
With their event, Team MYLE combines the two most important factors of Munich: entrepreneurship and exclusivity. This has resulted in the fresh, new concept of the “Mobility Festival” in which I not only see great potential and a successful future, but also finally a suitable platform for the presentation of companies in the mobility industry.
Events today have to be thought and staged in a completely new way – especially in the automotive industry, which is in the midst of the greatest changes in its history. Mobility is the central theme of our time. Mobility is our lifestyle. It is all about emotions. It is about inspiring people. The MYLE team inspires with the Munich Mobility Festival, the new stage for modern brands. Can’t wait…
MYLE is going to be an exciting event and an absolute must for all mobility enthusiasts. It is impressive how the founders and the entire team put their heart and soul into the event every day. This has convinced me to be a part of it personally as well.
FAQ
What does festival mean exactly?
We are of the opinion: The classic trade fair is dead. The most exciting brands in the world deserve a different kind of presentation.
MYLE, that means no exhibition halls, no carpets, no standing bored until the feet hurt.
MYLE therefore takes place in Munich’s coolest event locations Kesselhaus and Kohlebunker, as well as Motorworld Munich. The vehicles look simply magical in these breathtaking buildings. In addition, there are side events, finest food, dirty drinks, DJs and party all night long!
In short: Festival is good vibes. So let’s have a really good time!
Where does MYLE take place?
The MYLE Festival takes place in the hottest event locations in Munich! Roughly you can distinguish in MYLE in 4 areas: Kohlebunker, Kesselhaus, Lokhalle and the outdoor area. Together this makes more than 75.000 sqm. The best thing to do is to take a look at our festival map. Otherwise, here’s another description:
Kohlebunker:
The Kohlebunker is a fascinating post-war ruin. Here you will find the most exotic brands of the world united during MYLE. You can expect highlights and premieres that you have never seen live before. In addition, our MYLE VIP area is located in the middle of the Kohlebunker.
Brands: Koenigsegg, Ferrari, Lamborghini, Brabus, RUF, BMW M, Jaguar Land Rover, Novus Bike, Apollo Automobil, BMW M Motorrad, ELEGEND, Dörr Group with Bugatti/Pagani.
Kesselhouse:
As an energy center, the Kesselhaus was the starting point for the rapid industrial and urban development of the entire Freimann neighborhood. Its heavy steel frame construction, designed for high payloads, is still impressive today. Not only do icons of mobility and exciting brands of tomorrow meet in the Kesselhaus, but here you can also find out why cars, bikes, motorcycles, and boats should work together at MYLE. Very important: In the Kesselhaus you will find our Main-Bar for a short or long refreshment. Furthermore, on Friday evening the Kesselhaus shows why it is the perfect place for a legendary after-party. From 19:00 on the corks pop here. If you want to be there, a VIP ticket is your ticket.
Brands: Lotus, Dodge, Frauscher Yachts, Verge Motorcycles, Harley Davidson, SSR Performance, Simplon Bikes, Bruxsafol/XPEL, BMW/Yamaha Motorcycle.
Lokhalle:
After more than 12 years of construction, the historic Lokhalle is home to the world’s finest sports cars and classic cars. With relentless attention to detail, Motorworld Munich showcases the fascinating world of mobility. Here you will find our MYLE Stage and experience inspiring brain food from Daniel Abt or icons like Alois Ruf, race on the Carrera track, battle in the sim racer and let yourself be carried away by the atmosphere.
Outdoor area:
Outside the party is on! Between soft beats from our What’s Poppin’ Stage you have the possibility to feast outside at our food court. In addition, you’ll find other partners open-air, including a test-drive area. The VIPs will also attract attention with their treasures, because I can tell you this much: MYLE is the destination of one or the other sports car excursion! Towards evening you can enjoy the sundowner set with cool drinks! Is there anything better?
Brands: ABT, Genesis, Scan Global Logistics with a ‘Big Surprise’, Lucid Motors, Polestar, BRABUS.
Do I have to come on a specific day?
No!
You do not have to decide on which day you want to come. But please note that your ticket is only valid on one of the three days. Also, please keep in mind that MYLE doesn’t officially start until 12:00 on Friday!
Opening hours:
Friday: 12pm – 6pm
Saturday: 9am – 6pm
Sunday: 9am – 6pm
What are the different tickets?
In principle, it is not so difficult. We’ll try to make things clear:
Basically, each ticket is only valid for one day.
If you come alone, the day ticket is the right choice for you.
If you want to bring someone with you, the Bring a Friend ticket is the right choice. Here you are allowed to bring another person (can also be a family member).
If you want to experience even more MYLE, then the VIP ticket or the Bring a Friend VIP ticket is the coolest thing you can do. Here you have your own check-in, your own concierge to help you with spontaneous requests and access to our VIP area in the coal bunker. There you can enjoy an unforgettable view of the exhibits from above. Besides a welcome drink you will also get a lunch from Ofyr Grill. On top of that you will be on the guest list for every single side event, like our aftershow party on Friday evening. Sounds good? Then hurry up, because the tickets are limited!
There are discounts for children from 6-14 years, who can get a day ticket at a reduced price.
Entrance is completely free for children up to and including 6 years of age, people with disabilities with the “B” in the ID card; or international equivalent (including an accompanying person), and wheelchair users (including an accompanying person).
What exactly does "Bring a Friend" ticket mean?
You can immediately think of someone with whom you absolutely must go to the MYLE Festival?
Then the “Bring a Friend” ticket is just right for you! Your “Friend” can of course also be a family member!
Please note that the ticket is only valid for two people if you come together on that day.
What is included in the VIP ticket?
You want to experience even more MYLE? Then the VIP ticket or the Bring a Friend VIP ticket is the coolest thing you can do. Here you have your own check-in, your own concierge to help you with spontaneous wishes and access to our VIP area in the coal bunker. There you will drink the best champagne and enjoy an unforgettable view of the exhibits from above. Besides a welcome drink you will also get a lunch from Ofyr Grill. On top of that you will be on the guest list for every single side event, like our aftershow party on Friday evening. Sounds good? Then hurry up because the tickets are limited!
Will there be any food?
In short: Yes, there will be really good food!
However, to say only which culinary highlights are waiting for you, does not do justice to the whole set-up! According to the motto: BE Crazy, BE Passionate, BE Different & Do epic shi* – the incredible InDesigners from BESPOKE will take it to a whole new level! Finest Food & Best Drinks – straight from the BESPOKE – BE MYLE food court. Handcrafted to perfection – Be Regional, from Munich and for Munich.
Why are you doing this in the first place?
Philosophically expressed:
MYLE wants to bring you a bit closer to your dreams again! Our goal is to create a revolutionary event format to give emotions, passion and experience a new home again. With MYLE we would like to break up the previous Presenting.
If you take a look back, one thing becomes clear: Since the beginning of time, mankind has been pursuing the dream of freedom. This dream continuously drives mankind to develop ever more efficient and luxurious means of locomotion. For us, locomotion is also much more than just getting from A to B. It’s the passion that drives us. For us, it is the passion that arises when something previously unimaginable becomes tangible. Like life itself, it is a journey – a MYLE. Whether it’s by sea, by air or by land, for us it’s all about experiencing this MYLE in the most beautiful, fastest, and most exciting way. Mobility is a lifestyle!
Pragmatically expressed:
In principle, we simply asked ourselves:
Why are car shows actually so boring?
Why are cars, motorcycles, boats and bikes always presented separately?
Why doesn’t Munich actually have a format that inspires in this area?
Why do people still think that the flyers distributed and not the experiences created count?
Our solution: The MYLE Festival!